From this
information, I now have a refined idea of what features I would like in my
magazine in order to appeal to an audience.
I plan to
reach to a young audience aged between 16 to 19 years old. It will be a new
style of magazine. This is because most of the people I spoke to in my survey
do not read any specific music magazine. They have told me that this is because
most major magazines do not appeal to them and they don’t know what specific
genre they are and sometimes the magazines just appear too intimidating and as
a result feel it appeals for an older audience.
In order to
attract a younger audience will include specific branding that they appeal to
the most (from which I have found were mainly clothes, food and technology) and
use that in order to get them to read the magazine more. I can do this by
including offers and deals such as money off food and technology accessories
for example.
Most of the
people I questioned were all active users of social media therefore interpreting
this into my magazine can appeal greatly to them. Possibly mentioning that
there can be digital copies of this magazine as well as linking to social media
sites can create a positive attraction to the young audience.
Just over
half of the people I questioned were willing to spend a small amount for the
magazine (between £1 to £3) therefore keeping to this price range can be
affordable and appealing.
These people
also tend to not go to festivals- I asked them why and they said they just have
not had the opportunity or it is just too expensive. This encourages me to
include sections in the magazine that give the festival experience as much as
it can so others who cannot go can have some experience of it. The same goes
for the people not spending a lot of money on music because they feel it is too
expensive, I can include sections where you can buy or download good music at
good prices.
The people I
have used for survey also seek to look for elements in the magazine where it
will feature interviews upcoming acts and charts. I will do what I can to include
all of these and more along this style in order to attract the audience the
best that I can and create a good entertainment format for the young audience.
